It’s a new year and a fresh start. Here are some tips on what we’ve noticed and anticipate will be trends to watch for in 2017!
- Mobile & Voice Search
Mobile will no longer be the alternate way to access websites; instead it will become the primary way to access websites. Google is experimenting with making its index “mobile first” which means they will be looking at mobile content instead of desktop content when deciding how to rank search results. SEO experts will need to focus even more on the mobile experience than ever before. This also means that websites with a poor or nonexistent mobile experience may see a noticeable drop in search rankings.
An additional SEO trend to watch for is Voice Search. Google Voice Search (or “Search by Voice”) is a Google product that allows users to simply speak into a mobile phone or computer to search the Internet. Voice Search is already improving and is one of the more popular technologies on the rise. We anticipate that as this technology grows, the need to optimize for spoken phrases will become even more critical.