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10 Steps of a Holiday Fundraising Campaign: Part 2

This holiday season you can be the nonprofit to strategize, design, build and execute a creative (and effective) Holiday Fundraising Campaign by following this 10-Step Process.

If you missed the first post, you can catch up here.

We left off at the point where you had established campaign goals, data baselines, creative concept, and campaign name.

Now for the planning part! This leads us to Step 4: Make a Map.

10 Steps of a Holiday Fundraising Campaign: Part 1

This holiday season you can be the nonprofit to strategize, design, build and execute a creative (and effective) Holiday Fundraising Campaign by following this 10-Step Process.

We’ve specifically designed these posts with you in mind, the nonprofit leader who has big goals but limited time or funds. Because of this, you may notice that all 10 steps can be implemented using tools already available to you, and without advertising requirements.

It may sound too good to be true, but through digital marketing you really can learn to fundraise without breaking the bank by fully leveraging what you have, and leaning on strategy and messaging to do the heavy lifting.

The Power of Motion Graphics Videos

They say a picture is worth a thousand words. And we agree. Because if that’s the case, a video speaks thousands of words.

4 Ineffective Ways to Use Google AdWords

We are huge fans of Google AdWords. It gives your company short term gains and an almost instant return on investment. However, not everyone should be using AdWords.

Here are 4 situations in which it is best to avoid Google Adwords:

Opt To Be Opt

You know how the mid-day coffee break is sometimes the highlight of your day?

We couldn’t agree more. However, we challenge you to have a different perspective. Let’s find the little things that don’t usually get our attention, and give them a huge “thanks.”

3 SEO practices that don’t work anymore (& 3 that still do)

Search engine optimization continues to be one of the most important things you can do if you have a website. How can you get people to visit your site if no one can find it? While some people would say that SEO is phasing out, that couldn’t be further from the truth! Unless Google ceases to exist, SEO will always be necessary. And we all know Google isn’t going anywhere!

Design Trends of 2016

Just like bell-bottom jeans, Beanie Babies, and the “long hair on top with shaved sides” haircut for men currently (all the ladies, you know what I’m talking about), trends are something our culture will always adopt for a day, age, and time. Even the term “trend” has a new definition in the social world: “A topic that is subject to many posts on a social media website within a short period of time” (New Oxford American Dictionary).

Priorities for Nonprofits in 2016

According to www.nonprofitmarketingguide.com, there might be some differences within the workplace on where your company’s attention should be focused in 2016.