We had the priveldege to spend serveral months working with Esperanza Community Services on an exciting video project. The project included 5 videos; a full-length production video, a motion graphics video, and a 3-part video series for their Annual Fundraising Gala.
Esperanza Community Services is an inclusive place where children and adults with developmental disabilities are supported to reach their full potential so that they can live as independently as possible. Students and adult participants are learning, developing skills, and increasing self-esteem. Everyone, no matter his or her ability, has strengths, talents, and aspirations.
After weeks of video footage, we created the Esperanza Community Services video which “told the story” of the organization (including interviews and history), a motion graphics video to compel potential donors in an engaging way, and a 3-part series which highlighted two incredible participants of Esperanza as well as highlighted the spirit and heart of numerous others.
We had a great time working with this organization to create videos they could share with current and potential donors and advocates of their organization. Watch the results below: combining production and motion graphics to create a compelling and engaging form of story-telling and messaging of mission.
This video highlights our full-production work and ability to tell the story through engaging interviews and voiceover content, b-roll footage, and creative music overlay:
This video highlights our motion graphics work and ability to tell the story through engaging graphics, changing and interconnecting content and narrative, creative music overlay, finished off with a clear call to action:
Check out our Video Portfolio for more work from the Luminate Marketing Video Team.
I really like the videos. It shows the importance of having them. Ultimately it displays way more information than one could speak out loud or write in a paragraph. These videos also show the importance of having the right equipment and talent for making them. Amateur vs. Professional.