Blog

The Unfortunate Rep of Nonprofits

To be upfront, we’ll go ahead and give you the punch line:

Nonprofits, churches, and ministries tend to have something in common–a bad rap when it comes to marketing quality.

Free Design Resource

Often times when I’m in the middle of a design project, a brainstorm session, or curating content for a campaign, I wish I could hunt down the creator of Photoshop and have them download everything they know straight into my brain. I’m talking, “Let’s download your brain onto a flash drive, and then program it into my brain” …Please?

8 Ways to Avoid the “Case of the Mondays”

Even when you’re doing meaningful work, let’s be honest – it can sometimes be difficult to transition from a relaxing weekend back into the “swing of things” on a Monday morning at work.  But we’re not going to let that happen to you!  We’ve developed a list of methods proven to push aside the infamous “Case of the Mondays.”

Free Marketing Tools for 2016

Want a productive year? Work smarter not harder with these 8 tools in hand. Grab a cup of coffee, some programs that make your work more efficient, and a persistent spirit – and there’s nothing you can’t accomplish in 2016.

10 Ways to Grow Your Email Marketing List in 2016

Research suggests that on average your business’ email marketing database diminishes by about 25% every year.  This is partially due to contact email addresses changing over time or moving from one company to another.  Others may opt-out of your email communications or abandon an old email address they no longer use.  How do you keep your numbers growing in 2016 and not lose those valued 2015 contacts you worked so hard to capture?

Perfect Gift this Season? Make the World Better

What is the perfect holiday gift?  Small hint: it’s not stuff.  Rather, it’s an act of love; something which makes the world a better place.  This season as gifts are wrapped and exchanged, consider making a gift of time, heart, or funding for a deserving ministry or nonprofit.  For your viewing pleasure we’ve included a little video from Kid President on the “Perfect Gift.”

5 Best Practices: Raising Money for Nonprofits

As our team transitions out of “Benefit Season” and into the Holiday Season, we’re reflecting on what we’ve learned in the past several months.  In the past 6 weeks alone, Luminate Marketing helped launch 3 nonprofit fundraising events.  The hands-on, concentrated focus on generating exposure online and raising funds for worthy nonprofits always teaches us more than reading articles or attending best practice seminars.  We’ve seen first-hand what works, what people love, and what they don’t.  So here are our observations, for your benefit (pun intended)…

Our Chicago Innovation Awards Nominations

Grateful and excited about our nomination for the 2014 Chicago Innovation Awards for our video work for Chicago nonprofits.  Our team was nominated for two different awards this year: the first was for the development of a new fundraising ‘series’ of videos for nonprofits, and the second was the “Up and Comer” award for our growth in 2014 as a Chicago-based small business.