They say a picture is worth a thousand words. And we agree. Because if that’s the case, a video speaks thousands of words. Lately, we’ve been creating many motion graphic videos for our clients, and with each video, we’ve found that the video speaks to hearts in ways...
We are huge fans of Google AdWords. It gives your company short term gains and an almost instant return on investment. However, not everyone should be using AdWords. Here are 4 situations in which it is best to avoid Google Adwords: 1. The Unfinished Website...
You know how the mid-day coffee break is sometimes the highlight of your day? We couldn’t agree more. However, we challenge you to have a different perspective. Let’s find the little things that don’t usually get our attention, and give them a huge “thanks.” We’ll...
Search engine optimization continues to be one of the most important things you can do if you have a website. How can you get people to visit your site if no one can find it? While some people would say that SEO is phasing out, that couldn’t be further from the truth!...
Just like bell-bottom jeans, Beanie Babies, and the “long hair on top with shaved sides” haircut for men currently (all the ladies, you know what I’m talking about), trends are something our culture will always adopt for a day, age, and time. Even the term...
According to www.nonprofitmarketingguide.com, there might be some differences within the workplace on where your company’s attention should be focused in 2016. If you have the title of “Communications Director”, 67% of you want to focus mainly on...
To be upfront, we’ll go ahead and give you the punch line: Nonprofits, churches, and ministries tend to have something in common–a bad rap when it comes to marketing quality. It troubles us, at Luminate, that there is such a scarcity of quality...
Often times when I’m in the middle of a design project, a brainstorm session, or curating content for a campaign, I wish I could hunt down the creator of Photoshop and have them download everything they know straight into my brain. I’m talking, “Let’s download your...
