Circle Urban is a nonprofit ministry located in the Austin neighborhood of Chicago. Every year they host an event called Summertime, an uplifting performance by urban youth expressing the complicated choices of growing up in the city. The performance is a blend of...
The following post is an adaptation of a presentation, How Mobile is Changing Content and What it Means for Businesses and Nonprofits, given by Luminate Marketing at the 2011 Search Engine Strategies conference in Chicago. Mobile Marketing Today Marketing bloggers and...
This is the third post in a three-part series, Search Engine Marketing 101. If you haven’t already, read Part 1, Fundamentals of Search Engine Marketing and Part 2, Search Engine Optimization. Introduction to Paid Search Pay-per-click (PPC) advertising is often...
This is the second post in a three-part series Search Engine Marketing 101. If you haven’t already, read Part 1, Fundamentals of Search Engine Marketing. Stay tuned for upcoming posts on Paid Search. (Subscribe to the RSS Feed) Search Engine Optimization SEO is...
This is the first in a three-part series Search Engine Marketing 101. Stay tuned for upcoming posts on Search Engine Optimization and Paid Search. (Subscribe to the RSS Feed) Search engine marketing (SEM) can be a daunting and confusing world. Much like the workings...
Email marketing can be a great tool for your church to retain and reach out to congregants. Most people either personally or professionally, or both, have an email address that allows you to stay in touch with them throughout the week in between services and...
Don’t just write a marketing plan for the sake of checking off the box; develop one that takes the cake. What stands between you and this delicious competitive advantage? Only a baking dish, some flour, a few eggs, frosting, and of course sprinkles. Caution:...
What is SEO? Everyone is talking about it. SEO (Search Engine Optimization) is the way that results are pulled by Google. It’s important not only to have a dynamite website, but for it to be found. That’s where SEO comes in. This video does a great job of...
