Caris is a faith-based nonprofit counseling organization, serving young women facing unplanned pregnancy. This nonprofit is special because it offers grace and non-judgmental support to women in panic, regardless of her faith background or what decision she makes about her pregnancy. The Caris Leadership Team needed clarity on strategy, brand, and messaging for three different groups: clients, churches, and donors.
We spent hours in research and reviewing messaging issues or inconsistencies across all existing communications and channels. Through a strategic branding process, research-based wireframing, and reviewing focus group data, our team developed co-branding, a new website, fundraising campaigns, video, and more. This was one of our biggest initiatives in 2014.
Top accomplishments for this client included bringing three websites all together under one website that addressed all three target groups, and securing a Google Adwords Grant for Caris, totaling $10K/month for 12 months.
Results in a whole new light
Raised through online & offline events
Increase in on-site visits by women in need
Increase in calls/texts from women in need
Strategy & design deliverables from our team
Per month awarded by Google Adwords through Grant obtained by Luminate Marketing
Luminate Marketing has entered into our culture and our brand in such a way that they now feel like 'insiders.' With both their strategic and creative know-how, they have taken our marketing efforts to a whole new level! ”