City Service Mission

Great work for a great cause

City Service Mission Creative Branding Directions

City Service Mission Branding Design

City Service Mission Website Design Homepage

City Service Mission Website Design Trip Locations

City Service Mission Website Design Trip Locations Chicago

Problem & Solution


This client came to us with a fun request: to help them rename their organization!  For years they were known as Center for Student Missions, but now served more than students and wanted their name to reflect their mission of serving urban areas.  However there was a lot of brand equity built into the acronym CSM, and they didn’t want to lose that.

We recommended City Service Mission and immediately the leadership team rejoiced! They have been City Service Mission ever since. Following the renaming project our team took this new brand and ran with it, across web, print, marketing, fundraising, events and conference advertising.

Results in a whole new light


3,240
Percent Clicks Increase for Google Grant
107%
Click-Through-Rate Increase
$23
Thousand Spent of Google Grant
13
Marketing Projects
5
New Recruitment Strategies
Luminate Marketing is a nonprofit marketing dream team!
President, City Service Mission
Dan Reeve
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