CYFUSA

Nonprofit

Great work for a great cause


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Problem & Solution


Founded on Christ’s words found in Matthew 25:35 and a church-wide call to social justice, Helping Hands is a meal-packaging initiative, providing meals for people in Burkina Faso, Africa.  Luminate Marketing was asked to create a fundraising campaign to meet and exceed fundraising goals, and also to reengage audiences with the organization as a whole.

It was an exciting honor not only to help people in Burkinabé trying to escape poverty, but also to walk alongside thousands of youth committed to doing the same. This initiative was to be launched alongside a well-known national youth conference, and all funds raised would go directly toward helping these youth purchase and pack meals.

Strategy and information for this initiative was limited, so we created some content on our own, and wrote all headlines for the campaign.  The Luminate Marketing design and development teams worked closely together to create online tools that were not only attractive, but would function properly and create an interactive experience for the user.

Results in a whole new light


25K
Conference Attendees
150K
Meals Provided for Africa
$75K
Total Fundraising Goal
45
Strategy & Design Team Hours
4
Partner Organizations
Luminate Marketing does such great work and helps advance so many missions.
I hope they are aware of the difference they make!
- Javier W. Bustamante
Director, Catholic Youth Foundation USA
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