Hope Help Honor

Campaign

Great work for a great cause


Caris Hope Help Honor 2016 Creative Branding Directions

Caris Hope Help Honor 2016 Creative Branding

Caris Hope Help Honor 2016 Web Landing Page

Caris Hope Help Honor 2016 Email Design

Caris Hope Help Honor 2016 Social Media

Caris Hope Help Honor 2016 Direct Mail

Creative Branding Direction

Web Landing Page

Web Landing Page

Social Media Design

Direct Mail Design

Problem & Solution


Mother’s Day is naturally a wonderful time to engage not only mothers, but anyone with a special woman in their life. Because our client, Caris, serves women who have been met with unplanned pregnancy, we wanted to supplement their annual giving events with the first ever “Hope, Help, Honor” campaign. This carefully designed campaign would provide people with the opportunity to give hope, help, or honor to a new mom or special woman in their life.

We pitched the campaign idea and several branding concepts to the Caris leadership team. Once one direction was unanimously chosen, we were off and running! Designs included social media pages, a website landing page, email campaign, direct mail campaign, and three creative ways to give. This campaign exceeded expectations, raising $50K in just 25 days.

Results in a whole new light


3
Initiatives
5
Channels
25
Days
$50K+
Raised
1500
Women Impacted
Working with Luminate Marketing on our Hope, Help, Honor campaign was such a great experience! Their creativity and guidance helped make this one of the most exciting campaigns we've ever done. In addition to meeting our fundraising goal, Luminate helped generate engagement with our partners and gave them ways to get involved in our mission beyond just giving money.
- Sam Hovar
Office Manager, Caris
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