Google AdWords Benefits & FAQs

There are several benefits of using AdWords to advertise online but a few key benefits are:

• • • Control of your budget:

      If your organization doesn’t have that much money to put into marketing efforts each month, that’s ok because with AdWords you have the power to control how much money you want to spend and you can adjust that amount at anytime. There is no minimum amount to spend so that means businesses and organizations of any size can utilize this marketing tool.

      With the ability to specify how much you want to spend per month, you never have to worry about spending too much, AdWords will automatically stop running your ad once you spend your budgeted amount.

    • Target your audience:

      AdWords lets you target certain keywords that users are searching for which allows you to reach your specific audience and ensure that not just more traffic but more relevant traffic is going to your site. The more relevant the traffic you get will ultimately mean more business for you.
      You also have the ability to target a certain region or city to further increase your relevant traffic. This is great for businesses or organizations that serve primarily a specific region or city they are in.

    • Ad Customization:

      You can also determine when and how you want your ad to show.
      With the ability to schedule your ads, you can ensure that your ads are only showing when you need them to show, like during business hours or only during the week.

      You also get to determine what your ads say and how they look with several ad extension options. Some options are to include an image, call button or links to other pages of your site from your ad.

    • Re-marketing or Retargeting:

      Another powerful benefit of AdWords is re-marketing also called retargeting. This gives you the ability to target users who previously interacted with your website

      You can display an ad that advertises a new fundraising campaign, a new service you are providing or even a promotional event you are putting on to users who visited your website but did not complete a conversion goal (sign up for an email, donate money, purchase a service or product, etc.).

      Re-marketing is a powerful tool and when managed correctly, can help improve the conversion goals of your organization or business dramatically.

    • A Presence in a Competitive Environment:

      The Internet is a crowded place with countless websites jockeying for position atop the search engine results. With all of this competition in the space you need something that helps you stand out among the crowd. AdWords gives you that ability by leveling the playing field. It is no longer necessary that you have a marketing budget like the big corporations in order to get seen, now you just need good quality content and a relevant website and anyone is able to get found.

When you supplement your SEO efforts with AdWords you can increase your visibility even more and retain customers better. This ensures more business for you and an overall better experience for visitors to your website.

AdWords is a powerful tool in your marketing arsenal and when done correctly will greatly improve traffic and interaction with your site. If AdWords is managed properly it will give you a huge advantage over competitors and help people sift through all of the noise on the Internet and find what they are looking for… you!

• • • How long does it take to see results?

      Due to the complexity of AdWords, it usually takes about 4 – 8 weeks to start to see good results and about 3 months to see optimal results. This is why we require at least a 3-month retainer to manage your AdWords account.

    • How much do I have to spend on AdWords?

      Google AdWords has no minimum ad spend so any size organization can take advantage of AdWords. However, the more money you are able put into AdWords the more likely you are to see better results.

    • Do you have a one-month or month-to-month contract instead of a monthly retainer?

      Unfortunately we do not do one month or month-to-month contracts because it usually takes about 3 months to see the best results. A 3-month retainer gives us enough time to manage your account correctly and give you the best results.

    • Can I adjust my monthly AdWords ad budget?

      Absolutely! We understand that things come up and you need to adjust your budget accordingly. You are able to adjust your monthly ad budget at anytime without any penalties or fees. Understand however that this only pertains to the money you are paying directly to Google, this does not apply for our services of managing your account.

    • Who do I pay the monthly ad budget to? 

      After you setup your AdWords account you will input your credit card or bank account information. The monthly ad budget will be charged to this credit card or bank account and the money will go directly to Google. We never receive any of the ad budget money. We only charge you for our services of managing the account.

    • Can you guarantee results with AdWords?

      Unfortunately due to the complexity of AdWords we cannot guarantee specific results. You will however, generally see a substantial increase in both clients and traffic by the 3-month period. Keep in mind that no one can guarantee results for AdWords, if someone is promising that to you then we would strongly recommend against hiring them.

Interested in taking your online presence to the next level with Google AdWords? Excellent! Check out our Google AdWords Packages & Pricing or Contact Us today.