Adventures in Missions (The World Race)

Great work for a great cause

Problem & Solution


Adventures in Missions is a faith-based nonprofit mission trip organization. This nonprofit is unique because it offers short term as well as long term international mission trips, their flagship mission trip being the World Race, an 11-month mission trip where individuals travel to 11 different countries during that time. The Adventures in Missions Leadership Team needed to increase exposure and brand awareness through Google AdWords and utilize their ad spend more efficiently.

We took time to clearly understand the clients goals with regards to Google AdWords which we then used to cleanup and restructure the existing paid AdWords account. We also informed the client on their ability to receive the Ad Grant, and then went through the process of applying for the grant and setting up the additional AdWords account to be used specifically for the Ad Grant. Top accomplishments for this client included setting up the existing paid AdWords account to perform better and use the ad spend more effectively. We also secured the $10K/month Google Ad Grant, $120K/year, as well as made it possible for them to utilize multiple domains for the grant, which is only allowed under certain circumstances.

Results in a whole new light


29%
Annual Click Increase
18%
Increased Impressions Annual
42%
Annual Conversion Increase
14%
Click Through Rate Increase Annual
13%
Annual Lower Cost Spent
As our ministry decided to jump more fully into utilizing Google Adwords, Luminate Marketing did a great job helping us get on our feet. They applied for and attained the Adwords Grant for us, gave great customer service, and handled our accounts with excellence and integrity.
Marketing Manager, World Race, Adventures in Missions
Nicole Ricketts
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