Belmont Assembly of God is a church in Chicago, dedicated to helping people ‘Find Direction’ for life through faith in Jesus Christ, and through serving both church and community. The Leadership Team was confident in their calling and mission, but not in their message. The overall messaging to both the church and community was unclear.
Through research and multiple conversations with the Leadership Team, we were able to discern a few foundational elements of this particular church and congregation that were unique and would become the building blocks for a new brand. We presented several branding directions including logo and tagline options, and unanimously their team settled on “Finding Direction Together.” Following a community-based, not top-down approach to teaching and discipleship, this message aligned with their calling and mission as a church.
Once we had a brand in place, we launched a new website and various collateral all across the church, including signage and an immediately-adopted new name for congregation small group gatherings: “Compass Groups.”