Great work for a great cause

Website Design

Email Design

Annual Report

One Page Design

Caris End of Year Appeal Branding

Caris End of Year Appeal Direct Mailer

Caris End of Year Appeal Social Media

Caris Fall Campaign 2016 Branding

Caris Fall Campaign 2016 Direct Mailer and Flyer

Caris Fall Campaign 2016 Social Media and Banners

Future of Caris Event Branding

Future of Caris Event Invitation

Future of Caris Event Brochure

Future of Caris Event Print Material

Caris 2015 Annual Report 1

Caris 2015 Annual Report 2

Caris Social Media Images

Caris Social Media Images

Problem & Solution

Caris is a faith-based nonprofit counseling organization, serving young women facing unplanned pregnancy. This nonprofit is special because it offers grace and non-judgmental support to women in panic, regardless of her faith background or what decision she makes about her pregnancy. The Caris Leadership Team needed clarity on strategy, brand, and messaging for three different groups: clients, churches, and donors.

We spent hours in research and reviewing messaging issues or inconsistencies across all existing communications and channels. Through a strategic branding process, research-based wireframing, and reviewing focus group data, our team developed co-branding, a new website, fundraising campaigns, video, and more. This was one of our biggest initiatives in 2014.  

Top accomplishments for this client included bringing three websites all together under one website that addressed all three target groups, and securing a Google Adwords Grant for Caris, totaling $10K/month for 12 months.

Results in a whole new light

Raised through online & offline events
Increase in on-site visits by women in need
Increase in calls/texts from women in need
Strategy & design deliverables from our team
Per month awarded by Google Adwords through Grant obtained by Luminate Marketing
Luminate Marketing has entered into our culture and our brand in such a way that they now feel like 'insiders.' With both their strategic and creative know-how, they have taken our marketing efforts to a whole new level!
President of Caris
Angie Weszely
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