Caris, a well-known nonprofit in the heart of downtown Chicago, found Luminate Marketing online. After an in-person meeting with their leadership team, we knew we were the right fit to help them with their goals: providing clarity on strategy, brand, and messaging for three different groups: clients, churches, and donors.
Through an over 7 year partnership (they are still a current client) there are not a lot of things we haven’t done for this organization. We have become so invested that we even personally went on-site to local college campuses, which encompassed one of their primary demographics, and pulled up our new website design on students’ phones to ask: what do you think?
Of all the ways we have supported this nonprofit into marketing and fundraising excellence, the best is through church engagement and donor development. This can be seen through events that engage the church seen in our work portfolio above, to online and offline cases for support, and an annual Mother’s Day Campaign that raises $50,000+.
One of the highlights of serving this client over so many years for our team, is the way that we have helped them make leadership-level decisions rooted in quality data. For example, our research showed that women were pulling up the website in the middle of the night, primarily between the hours of 12am-3am in the morning. But there was no way for them to chat live at that time.
Because texting and chatting are such a key way that young women with anxiety seek to communicate, the traditional website model was not going to be enough. We showed the client this data and encouraged them to have live chat available to young women in crisis from the hours of 12-3. It was a game changer. Their engagements and client numbers went up immediately.
Providing this client with quality information which allowed them to make data-driven decisions in the years that followed was a joy, and it has been an honor to spread the light of this nonprofit.
Results in a Whole New Light
Increase in Online Conversions
On-Site Visit Increase
Online Impressions Increase
Average CTR Increase
Increase in Online Clicks
“Luminate Marketing has entered into our culture and our brand in such a way that they now feel like 'insiders.' With both their strategic and creative know-how, they have taken our marketing efforts to a whole new level.”