City Service Mission

Great work for a great cause

New Org Name
New Branding
Website Design
Design Materials
Fundraising Strategy
Marketing Leadership
Google Ad Grant
Search Engine Optimization
Google AdWords Paid Account
Social Media Audit
Social Media Management
Email Marketing Design
Email Marketing Management
Monthly Tracking & Metrics

Problem & Solution

This client came to us with a fun request: to help them rename their organization! For years they were known as Center for Student Missions, but now served more than students and wanted their name to reflect their mission of serving urban areas. However there was a lot of brand equity built into the acronym CSM, and they didn't want to lose that. We recommended City Service Mission and immediately the leadership team rejoiced! They have been City Service Mission ever since. Following the renaming project our team took this new brand and ran with it, across web, print, marketing, fundraising, events and conference advertising.

Results in a whole new light

3,240

Percent Clicks Increase for Google Grant

107%

Click-Through-Rate Increase

$23

Thousand Spent of Google Grant

Marketing Projects

New Recruitment Strategies

“Luminate Marketing is a nonprofit marketing dream team!”

President, City Service Mission

Dan Reeve