This client came to us with a fun request: to help them rename their organization! For years they were known as Center for Student Missions, but now served more than students and wanted their name to reflect their mission of serving urban areas. However there was a lot of brand equity built into the acronym CSM, and they didn’t want to lose that.
We recommended City Service Mission and immediately the leadership team rejoiced! They have been City Service Mission ever since. Following the renaming project our team took this new brand and ran with it, across web, print, marketing, fundraising, events and conference advertising.