Chicago Tabernacle is a thriving ministry in the heart of Chicago. Their Founder is a great teaching pastor named Al Toledo, and when he wanted to launch his new initiative for Christian Leadership Training, called the “DNA of a Leader,” and since we had already served the church itself with marketing, we were excited to support this new work.
Our team began with strategic workshops, and addressed messaging concepts, target demographics, and the “felt need” of busy pastors and leaders who want to grow. Designs were matched to initial strategy and presented to senior leadership with the intent of meeting and exceeding online conversion goals. After unanimous adoption, DNA was born!