Mother’s Day is naturally a wonderful time to engage not only mothers, but anyone with a special woman in their life. Because our client, Caris, serves women who have been met with unplanned pregnancy, we wanted to supplement their annual giving events with the first ever “Hope, Help, Honor” campaign. This carefully designed campaign would provide people with the opportunity to give hope, help, or honor to a new mom or special woman in their life.
We pitched the campaign idea and several branding concepts to the Caris leadership team. Once one direction was unanimously chosen, we were off and running! Designs included social media pages, a website landing page, email campaign, direct mail campaign, and three creative ways to give. This campaign exceeded expectations, raising $50K in just 25 days.
