Montaña de Luz is a faith-based orphanage in Honduras, which creates a loving home for children diagnosed with HIV/AIDS, and provides them with comprehensive care. The MDL Leadership Team came to us in need of marketing strategy, donor strategy, and a new toolbox to leverage with existing and prospective donors. Child sponsorships were also low and the orphanage needed a better way to allow donors to sponsor children online.
Our team began with research and a marketing plan. After it was presented to the Board of Directors with unanimous approval, we partnered closely with the Executive Director to understand all online needs: marketing to donors, child sponsors, college students for service trips, and potential fundraising event attendees. The final product was a beautiful website that not only met and exceeded goals, but also expectations of the Board and Senior Leadership.
Results in a whole new light
Kids made strides physically/ emotionally/ spiritually
Days in website design & development
AIDS victims in Central America live in Honduras
Funding complete for kids
“It has been a pleasure to work with Luminate Marketing on so many levels. As a small non-profit we were in desperate need not only of a new website but guidance and new ideas for marketing our organization. In finding Luminate I feel we have found a true champion! They are always focused on what can be done, not what can't. They are enthusiastic, creative, customer-focused and very organized in their plan of work – which really helped us to manage the redesign of our website. They are also very sensitive to our limited staff and financial resources and assisted us in creating a strategy that works for us! We look forward to working with their team further as consultants to help us in our mission to care for the vulnerable children in Honduras affected by HIV/AIDS.”