Teen + Single Mom Support

Great work for a great cause

Problem & Solution


This organization, now renamed Next Step, is located in California and has the distinct calling to reach teens and young women that find themselves unexpectedly pregnant. Because this can be such a scary and isolating experience, and women sometimes don’t trust their church to meet them without judgment, Next Step is a key advocate and listening ear.

Through panic, isolation, and shame, teens and young women who find themselves unexpectedly pregnant can become hopeless. Because God is the ultimate source of hope, Luminate Marketing partners with Next Step to help them get found online and intersect these women’s lives at a pivotal time. We believe that grace and love are the antidotes to fear.

Over the past several years, Luminate Marketing has built an ongoing partnership with this nonprofit and has led them through fundraising events, gala speeches and event flow, new marketing and branding, donor development, online messaging, helping their website through SEO + Google Ads, and more.

Snapchat advertising has been one of the keys to our success when it came to this hard-to-reach young demographic. TikTok, Snapchat, and Instagram continue to lead the way in bringing women to the website. From a donor and advocacy perspective, Facebook has been the main online niche.

We are honored to spread the light of this nonprofit and help make it visible to women in times of need.

Results in a Whole New Light


462%
Click Increase
200%
Increase in Conversions
226%
CTR Improvement
195%
Increase in Impressions
3+
Years in Partnership
As a small nonprofit, Luminate Marketing has brought us the powerhouse of expertise and range we were trying to piecemeal together with the resources we had. Starting with branding and strategy, and then expanding through social media and SEO optimization, Luminate has done an extraordinary job of helping us clearly communicate our heart and passion to the people who matter most: our clients. Thank you to the entire Luminate Marketing team, we wouldn't be here without you!
Executive Director, Next Step
Michelle Kelly
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