Teen + Single Mom Support
Great work for a great cause
- Organizational Renaming
- Organizational Rebranding
- New Taglines + Messaging
- Brand New Website Build
- SEO + Social Media Audits
- Online Advertising
- Google Ad Grant
- Google Paid Ads
- Social Media Advertising
- Donor Development
- Graphic Design
Problem & Solution
This organization, now renamed Next Step, is located in California and has the distinct calling to reach teens and young women that find themselves unexpectedly pregnant. Because this can be such a scary and isolating experience, and women sometimes don’t trust their church to meet them without judgment, Next Step is a key advocate and listening ear.
Through panic, isolation, and shame, teens and young women who find themselves unexpectedly pregnant can become hopeless. Because God is the ultimate source of hope, Luminate Marketing partners with Next Step to help them get found online and intersect these women’s lives at a pivotal time. We believe that grace and love are the antidotes to fear.
Over the past several years, Luminate Marketing has built an ongoing partnership with this nonprofit and has led them through fundraising events, gala speeches and event flow, new marketing and branding, donor development, online messaging, helping their website through SEO + Google Ads, and more.
Snapchat advertising has been one of the keys to our success when it came to this hard-to-reach young demographic. TikTok, Snapchat, and Instagram continue to lead the way in bringing women to the website. From a donor and advocacy perspective, Facebook has been the main online niche.
We are honored to spread the light of this nonprofit and help make it visible to women in times of need.