Great work for a great cause
- Marketing Strategy
- Christmas Campaign (Facebook PPC)
- Easter Campaign (Email/ Social Media)
- Connect & Grow Catalog for Congregation
- Motion Graphics Video
Problem & Solution
Willow Creek Chicago is the Chicago campus of Willow Creek Community Church. This urban community represents a vibrant and multi-ethnic congregation, located in the heart of downtown Chicago. With church attendance averaging 1200 each service, staying organized and providing meaningful opportunities for connection and community is crucial. Church leadership needed to communicate ways of getting involved to the congregation not just online, but in a tangible format that could be provided at weekend services and from the church offices.
Our team has worked with this church for several years, providing marketing strategy insight, and creative ways of targeting advertising to the Chicagoland area: cab and train ads, social media ads, email marketing and engaging designs. One of the largest projects we worked on to support the leadership team was a 20-page program brochure designed from scratch, the first-ever program brochure of its kind for this church.
It was met with very strong approval from church leaders, staff, and the congregation – and was used seasonally thereafter.
Results in a whole new light
In attendance for Christmas service (2x yr prior)
Facebook Advertising clicks & conversions
Email list for Easter promotion
Page Connect & Grow catalog designed
Ministries & groups advertised
“Willow Chicago worked with Luminate Marketing on a complicated course program brochure that covered many different genres of classes at various venues, and various dates and times. We had a team of people giving input from our end, and Luminate Marketing was able to distill a large amount of information, and delivered an excellent product that conveyed a clear message to our congregation. In addition, the graphics and fonts that Luminate Marketing chose gave people a clear message of our branding and urban market. We were pleased with the end result. The staff at Luminate Marketing was available to us and easy to work with, and were also diligent in making sure that our message was conveyed clearly.”
Executive Assistant to Lead Pastor, Willow Creek Chicago