SEO & Google AdWords

What is SEO?

Search Engine Optimization or SEO is the process of optimizing a website so that it can be properly indexed by search engines and provide a great user experience.

When SEO is properly utilized, websites have the ability to show up higher in search results, thus creating more visibility and more traffic.

Why is SEO Important?

If your website isn’t listed in the first page of a search result then chances are most people will not visit your site.

In order to be listed higher in a search result, SEO best practices must be used to allow search engines to properly index your site with relevant information and to give people a positive experience on your website.

Implementing good SEO practices will give your users both a great experience and help them to find your website more easily.

What is Google AdWords?

Google AdWords is the primary advertising channel for Google. With good AdWords management your website can get more exposure and more traffic to your website because you have the power to target the most relevant searches to your industry.

Why is Google AdWords Important?

By targeting specific keywords or phrases, you are able to make yourself found on the first page of a Google search when you wouldn’t otherwise have the ability to do so.

Not only that but you ensure that you are targeting the traffic that is most relevant to your website. This means that the people who see your ads will be more likely to stick around on your website and complete some type of conversion goal rather than someone who found you on an organic search result.

This equates to more satisfied potential customers and, of course, more satisfied business owners.

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