Our Chicago Innovation Awards Nomination

We are grateful and inspired to announce that our team has been nominated for the 2014 Chicago Innovation Awards for our video work for Chicago nonprofits.

Why Passion Matters

Nelson Mandela was laid to rest in Qunu this afternoon, ending a journey that transformed South Africa.  This passionate leader left a mark around the world.  As a tribute we wanted to share this well-known quote of his, showcasing the importance of passion.  Without passion there is no change or transformation; what hope can there be without passion?

The Perfect Gift? Something That Makes The World Better

We’re big fans of Kid President, and had to post this relevant holiday message about “The Perfect Gift.”  What is the perfect holiday gift?  We’ll give you a hint: it’s not stuff.  Rather, it’s an act of love; something which makes the world a better place.

Brilliant Holiday Marketing: WestJet

This is brilliant marketing at its finest…plus it’s just beautiful to watch.  We huddled around to see the magic of “Santa” unfold, while marveling at the incredible brand recognition this airline is getting online from this video.  It is viral across social media today, with over a million views in less than 24 hours.

Our Trip Around the World

We work with ministries and nonprofits, big and small.  Sometimes we have the opportunity to travel to different parts of the globe to help organizations first hand through high-quality photography, video footage, and understanding the mission to new depths.  This inevitably helps us package the message to audiences when we return back to the States, with renewed motivation and understanding.

5 Best Practices: Raising Money for Nonprofits

As our team transitions out of “Benefit Season” and into the Holiday Season, we’re reflecting on what we’ve learned in the past several months.  In the past 6 weeks alone, Luminate Marketing helped launch 3 nonprofit fundraising events.  This included investing considerable time and creative energy into strategizing and leading these very different nonprofits up to, and through their Annual Benefit events.  The hands-on, concentrated focus on generating exposure online and raising funds for worthy nonprofits always teaches us more than reading articles or attending best practice seminars.  We’ve seen first-hand what works, what people love, and what they don’t.  Here are our observations, for your benefit (pun intended)…

Why WordPress?

There are many options when it comes to Web Design Platforms these days, but WordPress is still our favorite.  It comes with an easy-to-use, built-in CMS (content management system), which is the most commonly used CMS in the World right now.  With over 11 million users, WordPress is clearly getting something right!  And we love providing their CMS to our nonprofit clients, because it’s 100% free to them.  This allows us to offer high-quality at a low-price, which is the driving force behind how we like to work.  Here’s a fun little infographic one of our web developers came across today and wanted to share ~

Fall 2013 Entrepreneurship Feature

We were proud to be featured in the 2013 ‘Spotlight’ by Venture Connects, one of the largest entrepreneurial networks in Chicago.  Our Founder was met with a series of interview questions and spoke on behalf of our team and mission.  Here are a few of the questions /answers, but for more on our inspiring feature, view the full article here.